Sownfund
Plant something that grows up with them.
Sownfund turns birthday and holiday gifts into a real head start — scan a child's QR code and contribute to a custodial investment account, opened through a licensed broker partner.
Scan. Give. Grow.
Join the waitlist for early access — founding families get in first.
A card like this at a baby shower or birthday — guests scan it to add to the child's head start.
The insight
Most gifts are forgotten by spring.
A plastic toy gets outgrown. A folded bill gets spent by the weekend. The wrapping paper is in the trash by morning.
But a contribution made today has one thing the other gifts don't — time. The same small amount, set aside early in a child's name, has years ahead of it.
That's the difference between a gift that evaporates and one that grows up alongside them.
How it works
Scan. Give. Grow.
Three steps, start to finish — nothing to download, nothing to dig up.
- 01
Scan
Every Sownfund gift starts with a QR code on a card. Point a phone at it — no app to download, no account to track down.
- 02
Give
Choose any amount that feels right. Your contribution is sent as a gift to the child in a few taps.
- 03
Grow
Funds land in that child's custodial investment account — opened and held through a licensed broker partner — set aside for the years ahead.
For every occasion
The gift that keeps growing.
A Sownfundcard fits any moment you'd reach for a gift — and it's the simplest way to give something that lasts.
Birthdays
Add one more candle's worth of head start.
Holidays
A gift still here long after the wrapping paper.
Baby showers
Start before day one — time is the whole point.
Graduations
Mark the milestone with something that keeps going.
Trust & safety
How Sownfund keeps it safe and simple.
No jargon — here's exactly what happens to a contribution, and what doesn't.
A real custodial account
Each child's money goes into a real custodial account (UTMA/UGMA), opened and held through a licensed broker partner — not a Sownfund account.
The guardian stays in control
A parent or guardian opens and controls the account and makes every investment decision. Sownfund never directs how the money is invested.
A genuine gift
Contributions are an irrevocable gift to the child. Once given, the money belongs to them.
We don't hold or advise
Sownfund is a technology and gifting service. We're not a bank, broker-dealer, or investment adviser, and we never hold or manage your money.
FAQ
Questions, answered.
Is it a real investment account?
Yes. Contributions go into a real custodial investment account — a UTMA or UGMA account — for the child, opened and held through a licensed broker partner. It's not a Sownfund account.
Who controls the money?
A parent or guardian opens and controls the custodial account and makes the investment decisions for it. Sownfund doesn't control the account or direct how the money is invested.
What happens when the child grows up?
A custodial account transfers to the child when they reach the age set by their state's UTMA/UGMA rules. At that point, everything in the account is fully theirs.
Is my money safe?
Contributions are held in a custodial brokerage account through a licensed partner, not by Sownfund. As with all investing, the account's value can go up or down — investing involves risk, including the possible loss of principal.
What can I give for?
Anything worth marking — birthdays, holidays, baby showers, graduations, or no reason at all. If it's a moment you'd give a gift, you can give a Sownfund contribution instead.
The waitlist
Be first to plant one.
We're putting the finishing touches on Sownfund. Join the waitlist and you're first in line the day it opens — no spam, just one note when it's time.